Country Market Sequential Order-of-Entry: A Learning Effects Approach

ABSTRACT

In this article, we identify and describe the sequential order-of-entry problem. The sequential order-of-entry problem arises when, after having identified a desirable set of country markets to enter, firms are unable (because of budgetary constraints), or unwilling (because of possible learning or strategic issues), to enter all at once. The question then arises whether some sequences to entering the desirable set of country markets are better than others? Answering this question is shown to be nontrivial. The article outlines a number of arguments for the existence of superior sequences to entering a set of desirable country markets, and develops normative and dynamic frameworks to aid in the identification and evaluation of sequences.     

充分利用WTO教育服务贸易大力推进高等教育国际化

为了顺应中国加入WTO形势，充分利用WT0教育服务贸易，大力推进高等教育国际化，我们必须学习WT0教育服务贸易知识，分析入世后给我国高等教育带来的机遇和挑战，研究我国高等教育应对WT0的措施。     

Analyzing the Memory Impact of Advertising Fragments

Marketers are making increasing use of very brief messages that mention just a brand name or a brand name with a short headline, as in event sponsorship and program endorsements. There has been debate over the effectiveness of these advertising fragments. This paper introduces an approach for controlled testing of the effects of advertising fragments. Using a reaction-time based procedure, we show that a key effect of advertising fragments is to revive established brand associations, even though these associations are not explicitly communicated. This reactivation occurs not only when these names receive focal attention, but also when they receive nonfocal attention.     

高校教学质量监控探析——来自北京联大旅游学院的设计和思考

随着高校规模的扩大和社会对人才需求的多样化 ,高校的教学质量问题越来越受到关注。为实现对教学质量的有效监控 ,必须探求其教育学、教育评价和系统科学的理论基础。旅游学院在教学质量监控的实践过程中 ,正逐步形成对监控体系的设计和思考。     

高校教材建设的现状分析及对策研究——以北京联合大学旅游学院为例

教材是教学工作的三大要素之一,关系到人才的培养质量。在知识更新加快与高校教学水平评估的新形势面前,对教材的选用与管理提出了更高的要求。本文通过对北京联合大学旅游学院选用教材情况进行了具体分析,并对高校教材使用的有关理论及管理问题予以探讨,提出了自己的见解。     

Participants' perceptions on the role of facilitators using Group Decision Support Systems

The impact of facilitation upon group meetings has been a topic of research and debate for over 40 years. However, with the emergence and increasing usage of Group Decision Support Systems (GDSS), the role of facilitators is once more being addressed. Facilitators aim to substantially increase the effectiveness of group working, making meetings more productive and efficient through the management of both content and process. However, while the benefit that facilitators can bring is acknowledged, developing the necessary skills and techniques is more problematic. There are few manuals for would-be faciliators to draw upon, and much of their ability is acquired through experience. This article therefore attempts to increase the knowledge available and to provide facilitators with some practical suggestions. The research focuses on a series of interviews with group members (participants) who had used a particular GDSS—Strategic Options Development and Analysis (SODA)—for organizational decision making. From the analysis of the interviews, a number of reoccurring issues were identified which are presented as a set of learning points. These cover not only the workshop/meeting itself, but also the pre-workshop and post-workshop stages. The article also reflects on the impact which these identified learning points have on design and future GDSS development.     

基于企业家学习的中小企业动态能力作用机理研究

中小企业如何健康成长与发展是理论界和实践界关注的重要主题,动态能力是企业获得持续竞争优势的动力源所在,因此动态能力如何影响中小企业的运作流程便成为学术界探索的焦点问题。企业家作为中小企业的关键学习代理人,对企业成长发展影响巨大。企业家学习在动态能力作用机制中扮演了重要角色。     

The Financial Performance of a Socially Responsible Investment Over Time and a Possible Link with Corporate Social Responsibility

This paper empirically examines the financial performance of a UK unit trust that was initially “conventional” and later adopted socially responsible investment (SRI) principles (ethical investment principles). Comparison is made with three similar conventional funds whose investment objectives remained unchanged. Analysis techniques employed in previous studies find similar results: mean risk-adjusted performance is unchanged by the switch to SRI, with no evidence of over-or under-performance relative to the benchmark market index by any of the four funds. More interestingly, changes in variability of returns over time are also modelled using generalised autoregressive conditional heteroscedasticity models, not previously applied to SRI funds so far as is known. Results show a temporary increase in variability of returns, followed by a return to previous levels after around 4 years. Evidence shows the increased variability to be associated with the adoption of SRI rather than with a change in fund management. Possible explanations for the subsequent reduction in variability include the spread of corporate social responsibility activities by firms and learning by fund managers. In addition to reporting on a previously unobserved phenomenon, this paper raises questions for further research.     

Business Ethics Training: Insights from Learning Theory

This paper explores research in educational psychology and learning theory in a search for insights to enhance business ethics training Useful educational principles uncovered are then applied to the development of an ethics training initiative for sales professionals. The paper concludes with suggestions for future research to help enrich business ethics training.

On-line/Off-line: Joint Negotiation Teaching in Montreal and Vienna

E-business systems, the most recent generation of information systems, can be effectively used in teaching. One such system was developed and used in a collaborative project that involved teaching of negotiation theory and practice to students from Austria and Canada. The system provides customized course materials and a platform to conduct various e-negotiation activities. The design allows combining e-learning technologies designed to support students in their independent and individual learning with conventional face-to-face training. Our experience indicates that professional negotiation training accompanied by e-learning, and tools to support decision-making and negotiation can foster students' appreciation of the technology as well as demonstrate its limitations. The combination of technology-intensive and conventional resources contributed to students' awareness of social influences on negotiations, importance of communication, and focussed their attention on the problem and its solution. Deeper customization of the course content and delivery may further contribute to effective learning and acquiring of both communication and analytical skills.